A Marketing Success: Viagra

If you’ve watched any sporting event on tv over the last few years, especially the NFL, there’s a pretty good chance you’ve seen a few commercials for the little blue pill, otherwise known as Viagra.

Being I’m an advertising guy, I don’t have a problem with companies marketing their products.

And since the target demographic for Pfizer’s little blue wonder is middle-aged men, it makes complete business sense to advertise when and where they do.

Now, all that being said. It’s a bit unnerving for me when I watch these games with my two young boys who have no idea what the product is designed to do.

All I know is that they go around the house singing the jingle…. Viva….

That’s marketing at its finest.