Relight your sex life with Viagra and Cialis » Viagra In the Media

The Perfect Viagra Marketing Scene

John — Mon, 10 Nov 2008 10:20:35 +0000

I love the advertising copy writing business.
It’s a great way to get paid to write cool and nifty words about products and services.
Some say I have a knack for making the normal not so normal. I take it as a compliment.
For example, we were having this creative brainstorm session about what the latest Viagra campaign was going to center around.
Various ideas flowed like water, but for some reason I had this Elvis Presley tune continue to hammer my head… Viva, Las Vegas.
It was lively, cathcy, and memorable.
The Pfizer people loved it. And now I’m sure many people are hearing that tune in a different light.

A Real Treatment For A Real Problem

John — Sun, 09 Nov 2008 12:00:19 +0000

Have you seen those commercials where the middle-aged man comes walking into the office with an extra spring in his step and smile on his face?

I call these ads the happy-face-guy ads.
The premise being the cause of his sudden ‘happiness’ being a victory over his erectile dysfunction and a return to the virile activities of youth.

All in all not a bad concept, but I feel the execution of the ads is a bit unrealistic.
No man, however happy in that area, skips around with a toothpick smile and happy-go-lucky attitude (all the time) just because his ED is in check.

A much more subtle and effective campaign is the current Viagra campaign with the real-life actors and situations.

Viagra & The Power Of Music Marketing.

John — Thu, 06 Nov 2008 07:40:32 +0000

I make my living working in the advertising and marketing industry.
My main focus of work is seeking out new songs and music themes to use in the various campaigns we have in the works.
Music without a doubt is one of the most powerful tools in the advertiser’s belt.
It stirs emotion. It promotes retention. And after all, it just sounds good.
When our firm was faced with the challenge to come up with a new advertising slogan or jingle for the successful ED treatment drug, Viagra, I must say it was not my idea that made the grade.
By now, everyone in America is singing the Viva, Viva… tune in a different light.

The Power Of Good Marketing

John — Sun, 02 Nov 2008 08:23:47 +0000

It’s funny how younger kids pick up on certain advertising jingle and slogans better than most adults.

I guess this is why incorporating learning material into a song is so effective, not only in school settings, but in the marketing business as well.

Take for example, the popular erectile dysfunction medication, Viagra.

Pfizer, the manufaturer of the little blue pill, has done a masterful job at promoting their porduct to the right target audience as well as giving their ads a memorable nuance.

Whenever my kids and I see one of those Viva… spots, they sing it for the next few hours.

It can get old, but it proves the power of good marketing.

Effective ED Treatment, Not A Party Drug!

John — Thu, 30 Oct 2008 17:20:59 +0000

I heard some disturbing news the other day.

It seems there’s been a rash of abuse of the popular erectile dysfunction medication, Viagra, making its way around younger circles of men.

This medication is primarily prescribed to middle-age, and older men suffering from the often embarrassing effects of erectile dysfunction, or ED.

The vast majority of younger men simply do not need it, which is why the aforementioned news is disturbing.

No matter how the pills are being obtained, they are. And the result is becoming a party-like atmosphere.

I suppose this goes to show that with every good product, there can be an abuse.

A Marketing Success: Viagra

John — Thu, 30 Oct 2008 10:43:18 +0000

If you’ve watched any sporting event on tv over the last few years, especially the NFL, there’s a pretty good chance you’ve seen a few commercials for the little blue pill, otherwise known as Viagra.

Being I’m an advertising guy, I don’t have a problem with companies marketing their products.

And since the target demographic for Pfizer’s little blue wonder is middle-aged men, it makes complete business sense to advertise when and where they do.

Now, all that being said. It’s a bit unnerving for me when I watch these games with my two young boys who have no idea what the product is designed to do.

All I know is that they go around the house singing the jingle…. Viva….

That’s marketing at its finest.