Viagra & The Power Of Music Marketing.

I make my living working in the advertising and marketing industry.
My main focus of work is seeking out new songs and music themes to use in the various campaigns we have in the works.
Music without a doubt is one of the most powerful tools in the advertiser’s belt.
It stirs emotion. It promotes retention. And after all, it just sounds good.
When our firm was faced with the challenge to come up with a new advertising slogan or jingle for the successful ED treatment drug, Viagra, I must say it was not my idea that made the grade.
By now, everyone in America is singing the Viva, Viva… tune in a different light.